The record-setting first week results of the Halo 3exclusively for the Xbox shows how serious Microsoft is about becoming a major entertainment producer and distributor.

Halo 3 was developed by Microsoft's video game unit, Bungie at a cost estimated at $60 million.

The Online Multi-Party Player aspect adds another dimension to Halo 3, a Live Time Card costs $49.99 for 13 months of play.

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